Photoshop to Sketch and the start of a revolution...

I've used Photoshop since the late 1990's.  Yes. I'm that old. Although it would hard to tell by my picture, right? Right!? Ok, I'll give you that... however, back in the 1990's when the world shuffled to the tune of Oasis and QuarkXpress, (like InDesign, just worse) Photoshop was the default photo-imaging programme. Retouching previous to this was the arena of somewhere dark, dingy and expensive and as mac-ops, anything we needed doing was sent out in the evening and back in the morning. If it was wrong, it would go back out and for an extortionate fee, it would come back the same day. That was our only option until Photoshop. And then we tentatively started doing it ourselves and the world changed. Overnight.

Photoshop was our king. Regardless of the costs (extortionate..). In 2000 Adobe were charging over £900.00 for Photoshop alone. Just Photoshop. There was no CC. That didn't exist until 2003. Every package was separate and to use every package, you had to pay the full fat price. For the default programmes (InDesign, Illustrator, Photoshop..) you paid close to £2,000 per mac. £2,000 per user. Absolute bloody rip off. And still we paid. We had too. There were few other options; Macromedia, the bringers of Flash and Dreamweaver and the massively underated Fireworks, had barely drawn breath before they too were swallowed up by the slow moving land mass of Adobe, consuming everything in its path to furthering its world domination of everything graphical.

We were blind. Slaves. Worshipping at the altar of Adobe. A little bit like the unrealised Neo in the Matrix without the cool clothes and the Kung Fu Jesus bit at the end.

And they got smart too, introducing Adobe Subscriptions which currently slams you for £48.00 per month for the entire CC suite or singularly from £17.00. No more pirate copies, not that we ever pirated anything of course. I did hear of one guy in Slough who.... anyway. You know who you are...

Then Sketch showed up and turned on a light we didn't even know was off. 

I like to this think it was because of AdobeGreed that forced Bohemian Coding to say 'fuck this, We're not paying anymore!' Because whatever it was, it may have actually killed off not just Photoshop but maybe even Adobe for good. A precedent has been set and who knows who will pick up the sword and how far they will run....

Perhaps it's premature thinking but I'm not so sure. But now, because of Sketch, there's a few more meaningful photo-editing and vector programmes popping up from the primordial graphical soup. The fantastic Affinity Photo  (watch their video; an absolute must!) at the brilliant one-off £49.99 no subscription price that does everything and more than Photoshop.

There's Affinity Designer  'like' Adobe Illustrator, 'like' Sketch, except its £49.99 and again, no subscription except it is BETTER than Illustrator and less buggy than Sketch but it's out there, wearing down the Adobe's impenetrable impenetrability. They're scaling the mountain walls to castle AdobeGreed and whereas before, the wolves of Adobe were forcing us to cough up one by one (except for that guy in Slough of course), we're now fighting back. Well, we're not actually doing any of the fighting per se, Bohemian Coding and Affinity are doing that but we're there, cheering from the start-up side lines as Sketch nock their silver tipped vector arrows and release them into the belly of Adobe as it hurtles toward all razored claws fattened by years of inflated prices and their sneaky pirate proof subscription based payments...

It's a revolution...

an evolution, and I'm on whatever side Kate Beckinsale is on regardless of her unlikely throwing star ability that took down a 300lb unstoppable stoppable monster - she's doing it, one by one, it's her and us, Affinity and Sketch, we're standing up to be counted and the revolution is growing. So if you know someone in subscription payment hell and you can set them free, do it brothers and sisters. One for all and all for one etc... The force is with us and it's probably in black leather except we're the ones throwing the vector stars now and we're the ones nocking our silver tipped vector arrows as Adobe charges down the mountainside towards us now probably a little bit pissed that we no longer want to pirate their software... Not that I ever did of course. There was this one guy. Slough appazza...

So if you haven't already, take a peek at Sketch at bohemian coding. Here, however, is one final thought...

Remember that bit at the end of the Matrix where Neo has the choice to run or stay and fight with the agent Mr A Smith? When you use Sketch, you are Neo. You.. are Kung Fu Jesus.

Happy nocking :)

michael

youandi.london